A STARTER GUIDE TO BUILDING YOUR MODERATION DREAM-TEAM
The emergence of different live broadcasting platforms has paved an avenue for people to interact and communicate seamlessly regardless of how far they are from each other. With the right resources, people are able to conduct live streaming, virtual meetings, and even big conferences without requiring them to leave the comfort of their homes. Conducting these kinds of activities has been very instrumental especially with the ongoing crisis that the pandemic has caused.
However, prolific as it seems, the internet is still not 100% safe because of the people who make it their life’s mission to disrupt the user experience on online forums and social media platforms. They do so in the form of trolling, spamming, sharing malicious and offensive content, executing fraudulent practices, and phishing schemes.
Employing a reliable content moderation team is key in curbing the unbecoming and harmful practices of online trolls, scammers, and hackers.
Content moderators will help you achieve and maintain a safe and healthy community for your target audience and end-users.
Below is a quick starter guide on how to select and assemble the right personnel for your moderation dream team:
1. KNOW FIRST WHAT MODERATORS CAN ACTUALLY DO
Most broadcasting and streaming platforms maximize the use of the platform’s chat feature to enable their users to interact with each other and form a community online. The online community is where your followers form friendships and discuss all streaming content present in your platform.
Moderators ensure that every content posted and all discussions started by community members are aligned with the guidelines for safe and respectful communication. Moderators work hand-in-hand with the platform or community’s admins to flag any content that can compromise the safety of your audience.
Put simply, one of the core responsibilities of a moderator is to manage and prevent harmful content from reaching your followers. They carefully keep track of all the content that their subscribers and streamers post on online discussions and chat servers.
2. GATHER IN-DEPTH KNOWLEDGE ON USER-GENERATED CONTENT
Choosing the right person to handle your platform moderation needs can be difficult especially when you don’t have a general idea of what content is considered offensive or spammy and which are not.
To give you an example, here are some of the most common forms of user-generated content that you can consider as spam and offensive content:
- Copy-pasted and repeated text content (often in long-form such as ‘hahahahaha…’)
- Excessive use of emoticons and punctuations
- Nudity and content suggesting violence
- Swear words
- Unauthorized sales pitch and promotions
In order to effectively implement your posting guidelines for your online community, you need to communicate with your moderators regularly regarding the content that you want to be removed. Conduct a timely session whenever there are changes in your restriction list.
3. KNOW YOUR MANPOWER NEEDS IN ENHANCING YOUR MODERATION GUIDELINES
The number of active online moderators working on a particular platform usually depends on the number of end-users registered in the forum, chatroom, or platform.
Broadcasting content such as gaming streams and virtual conferences online usually requires a significant number of moderators to maintain a spam-free session or episode. Whereas for smaller channels such as webinars, moderating UGC can be handled by a handful of moderators. It is best to add moderators as needed to maximize your existing moderation resource.
4. LEARN HOW TO INTRODUCE THE MODERATION GUIDELINES TO THE COMMUNITY
By fostering good communication, it will be easier to introduce your house rules to your streamers and users.
Posting a centralized list of ground rules at the start of every session or episode is the best way to give your users and streamers a head’s up on what types of content are allowed in your stream. This way, they become aware of what actions and content could potentially block their access and use of your platform. More importantly, moderation services enable you to establish a solid communication channel by using third-party platforms to communicate with your users.
YOU’RE HALFWAY THERE
The sad reality is, the internet is also home for people with malicious intent. They can attack when you least expect them. Thus, without a proper and efficient moderation system, there is a higher chance of risking the credibility of your online streaming and conferencing sessions.
With virtual communication at the center of the new norm, the assistance of a reliable and experienced content moderation team is more crucial.