Content Moderation Services Case Studies



Online Dating Platform for Serious Relationships

About the client

Founded in 2018, this online dating platform provided thousands of single individuals a place to find the right partner. With innovative features that highlight ease of access for all users, the platform became an appealing avenue for individuals with sophisticated subjective preferences. But the rise of users showing hostility within the platform’s premises has caused serious damages to its overall reputation.

Dilemma

Due to the growing numbers of hostile users tarnishing the reputation of the company, the developers reached out to NMS to help them with the following challenges:

01

This online dating site caters exclusively to people searching for serious long-term relationships. At first, the dating platform gained popularity to its target audience. But as the number of members grew, so did individuals with other agendas emerge.

02

The rapid domination of hostile users became the root cause of the company losing its loyal members.

03

As such, the demand for an effective user-generated content monitoring system became more apparent for the company.

NMS Solutions:

New Media Services offered profile and membership moderation services to help the client keep track of all member sign-ups and distinguish genuine users from fabricated ones through smart image verification. Additionally, NMS set up smart filters to monitor profanities and other undesirable texts in open discussions and private chats.

Result:

With a moderation system in place to keep fake personas at bay and preserve the harmony among users, the dating platform gained positive recognition from new and existing members. The client regained user trust. Presently, the online dating platform is still collaborating with NMS.

A Clothing Company for Kids Apparel

About the client

This up-and-coming clothing company offers several apparel dedicated to the young demographic. Their products are mostly trendy and seasonal clothing and footwear. With the goal of expanding their reach into the digital market, they decided to create a Facebook and Instagram account. Unfortunately, the company is not aware of the threats within the social media space.

Dilemma

Due to the growing numbers of hostile users tarnishing the reputation of the company, the developers reached out to NMS to help them with the following challenges:

01

The influx of online sales came in smoothly and steadily in the first few phases of their digital expansion. However, users started to post unnecessary and irrelevant content on their social media pages.

02

Some went as far as to leave false reviews and offensive remarks regarding their brand.

03

These malicious posts have been causing damages to their brand’s credibility.

NMS Solutions:

New Media Services proposed social media moderation services to the client, wherein experienced moderators combine the advantages of human cognitive processes and machine learning technologies to monitor, review, and manage content posted on their social media pages. As an added perk, NMS offered in-house moderators to respond to comments so that threads and posts are more interactive and personalized. The goal was to help boost traffic on their social media pages.

Result:

Having been equipped with a moderation system to protect their social media pages from cyberbullies and trolls, the company’s digital storefront became more successful. They earned the loyalty of more online shoppers. The capacity to communicate with clients directly bolstered their B2C connection. Ultimately, NMS’ solutions enabled them to survive the new norms of the digital market.

A Mobile Game Developer Company

About the client

The mobile game developer company’s goal is to provide a social space for their players where they can talk about their experience playing the mobile game. Despite being established in 2016, the company only started to gain player recognition in 2019. With the growing number of players worldwide, the company decided to take its reach to the next level by creating a social media page. Unfortunately, some users find joy in posting negative comments, rants, and false reviews about the application and even the game’s developers.

Dilemma

Due to the growing numbers of hostile users tarnishing the reputation of the company, the developers reached out to NMS to help them with the following challenges:

01

The continuous rise in inappropriate user-generated content.

02

Emergence of smurfs, boosters, and fake online traders.

03

Lack of manpower intended for monitoring and managing content and user behaviors.

NMS Solutions:

After requesting assistance from New Media Services, NMS immediately offered social media moderation assistance to the game developer company. The service is designed to help reduce the exposure of users to negative remarks and unwanted content that can drive them away. The combined advantages of dedicated human operators and AI technology facilitate better on-page content management in real-time.

Result:

With moderators keeping track of content posted on the client’s social media page, monitoring user behavior, and curbing scammer activities, the company was able to foster a harmonious environment where their avid supporters can resonate better with each other. Additionally, the company became more popular with new players, doubling the number of people downloading their games on a monthly basis. Just recently, the client happily told NMS that they are planning to conduct an important game event to show appreciation to their customers in the future.

An Online Community for Animal Lovers

About the client

This niche community has been bringing pet lovers from around the world together since 2018. With interactive features that allow community members to stay aligned with the latest updates in the world of animal lovers, the online community has increased its popularity in a span of just two years. While operating online has been nothing but rewarding for the community’s well-being, there are still factors that can damage its online credibility, in the form of online trolls and cyberbullies.

Dilemma

The online community lacks knowledge on how to handle such surges of online threats, which is why they asked for immediate assistance from the NMS moderation team to learn:

01

How to keep the peace and harmony among users with different standpoints and beliefs.

02

How to maintain a spam and scam-free environment.

03

How to get rid of unwanted, unnecessary, and irrelevant user-generated content.

04

How to regain the trust of their members.

NMS Solutions:

The NMS team offered the expertise of experienced community and forum moderators to handle the client’s UGC-related concerns. NMS’s community moderation service ensures that all types of inappropriate content are getting rid of accordingly. Backed with intelligent filters, the risk of increased exposure to abusive, offensive, and malicious content is diminished significantly. Moreover, the moderation system highlights easy user flagging features to help community members report hostile users.

Result:

The presence of an effective moderation system in place enabled the online community to successfully regain the trust of their members. Profanity filters were effective in dramatically dissolving conflict among. By fostering an online community away from the threats of the internet, the online community eventually gained more members.