Top 5 Attention-Grabbing Social Media Marketing Videos that Convert


February 26, 2020

Written by

Jeslen Bas-ilan

“Video marketing is, without a doubt, one of the biggest reasons I’ve been able to create a multiple six-figure business online.” – Katie Freiling


Visually appealing videos are becoming increasingly popular considering that Millennials and Gen Zers are the top 2 users of social media among all generations. Both are thirsty for content that is full of life and enhances their perception of reality. Besides that, they spend a large part of their days on their phones. This makes it crucial to produce engaging social media content, especially video content as it garners more views from mobile users.

Every second, videos are shared across various social platforms; it has become a lifestyle of millennials, Gen Zs, and other generations to watch videos and share it with their friends. Hence, when social media video marketing is done right, the content will act as a bridge to capture the attention of the audience. Being able to reach your business’ audience enables successful pitching of relevant offers. This can, later on, turn into a lead or a sale. 

There are various kinds of video content for social media marketing, but here are the top 5 styles of video content that will help businesses achieve their maximum potential.

What are the Top Social Media Marketing Videos?

1. Live Video Streaming

Live streaming is the broadcasting of unedited live video footage over social media platforms, specifically Facebook Live, Periscope, YouTube Live, and Instagram through a smartphone or tablet and is another way of representing the brand of a business.

Live videos make it easier to engage with viewers in an authentic way. On Facebook Live, the audience has the opportunity to post their comments which show up live, allowing all users to engage in real-time. This results in the business having a closer relationship with viewers as the real-time interaction enables the business to answer their questions immediately.

Before live streaming, it is crucial for a business to consider how to reach a wider number of audience by:

  • Finding out what platform is used by the majority of its customers. 
  • Brainstorming different types of attention-grabbing content that the business can share through live streaming. Does their audience want Q&As, live events, tutorials or interviews?
  • Scheduling live streaming at a time when most of its audience uses social media.
  • Engaging with its audience. The business needs to make customers feel that they are interacting with a real human being. 

2. Behind-the-Scenes (BTS)

Behind-the-scene videos allow transparency between a business and its audience. It lets customers feel special as granting them access to BTS content would seem that they are watching a video that has been prepared exclusively for them. This humanizes the brand of a business and gives customers a better idea about their products or services, thus resulting in an increase in trust and loyalty. 

When creating BTS content, the business video team can choose any of these:

  • Team building and other company-related events. Business organizations all have their own way of fostering employee relationships. Sharing videos of employees having fun and goofing around during special events such as holiday parties, workshops, and lunch meetings or even on regular working days will yield a good impression to customers. 
  • Progress and success stories. Recognitions, awards, and important milestones which include moving to a brand new office, acquiring a new client and more should not just be kept within the company. Potential and existing clients admire, respect, and trust companies that are expanding or garnering recognitions, as they realize that the company they do business with knows no boundaries.
  • Funny encounters. Infusing humor while working in the office, doing commercials or during lunch breaks creates emotional connections with the audience. This type of BTS video attracts and holds the attention of viewers, leaving a long-lasting impression. 
  • Personal.  Personal company videos can break walls between the business and its customers. To make the video more personal, video editors can take a video of new hires sharing their first-day experience or their reason for choosing the company over others, employees having their birthdays at work, cute pets in the office and more. 

3. Interview or Q&A

Unscripted internal interviews enable subject matter experts or thought leaders to show their expertise spontaneously as well as their level of power in the company. The manner in which they answer is sufficient enough to prove their extensive knowledge, thereby impressing clients. 

There are a variety of topics interviewers can discuss with those industry experts as viewers have a variety of different preferences. Generally, interviewers prepare questions for business leaders that pertain to their secrets of success; however, the interview can also be about new products or services the company is offering and their benefits to clients. 

In preparing for the interview, it is important to have an idea of the different types of interview videos:

  • Talking head interview. This is a journalism style of an interview which only shows the head and shoulders of a speaker to the camera. When businesses want to communicate the truth, this is the best option. 
  • Conversational interview. This is the talk show type of interview which features a host, a speaker and is more casual. Speakers can freely make statements and tell personal stories that the audience can relate to. 
  • Remote interviews. These interviews use video calls. When company leaders or industry experts are overseas or away from the head office, it is still possible to engage with them through video chat platforms. Remote interviews represent a business’ brand; thus, it is important to ensure it appears professional and interesting by adding logos or graphic borders and by switching your video production technique between split screen, full screen, and B-roll. 

4. Educational 

Users nowadays seek help from tutorial videos they can find on YouTube. There are many readily available how-to videos that teach users the basics of fixing a cable, installing and using software, and designing amongst many others that receive millions of views, proving that videos are effective in reaching one's target audience. 

With the entertainment and value that educational videos bring, businesses can surely take advantage of it, but the information has to be conveyed in a way that prospects and clients can easily understand. It has to be direct to the point; if a 17-minute video can be compressed into a 10 minute one, then it should be done, to prevent losing the audience's attention. 

Below are the five kinds of educational videos that businesses can create:

  • Educational tips: Practical pieces of advice or strategies that the audience can apply for their everyday life. 
  • Online lessons: This usually contains a series of lessons about a particular topic that promotes a flipped classroom.
  • Tutorials: A method in which detailed information about a certain task or problem. It enhances the learning process of an individual.
  • Customer testimonials: Positive reviews that satisfied customers have towards the service of a business. 
  • How-tos: A simplified type of educating audiences about ways of accomplishing a task. It is informal and contains a short description of the necessary steps. 

5. Exciting Sales Promotion 

Promotional videos spread brand awareness, increase customer engagement, and drive traffic and sales. News travels fast when a company has stunning discounts and deals. Once the news reaches a large group of customers, website visitors and leads will definitely increase. 

Offers and deals, however, should be considered thoroughly as they have to be in line with what customers need. Currently, there are five best deals that a business can offer to its customers which are:

  • Bundle deals. The main item includes complimentary items, and they are sold as a combined package. 
  • Discount promotion. An item is sold n% less of its original price. 
  • Buy One Get One. A buyer purchases an item and gets one free item similar to what they have bought.
  • Free shipping. A shopper receives free shipping if they spend a certain threshold or purchase a certain number of items.
  • Try-before-you-buy. The product can be shipped to customers to get a feel of it. If they don’t return the product before the trial period ends, their credit card will be charged for the amount.



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