In the event of allowing your brand to gain ground through customer and user content, a business takes a huge risk in terms of reputation. Whether your company opts to run an online interactive online community, allowing onsite customer content or even actively encouraging user generated content (UGC); managing it becomes very crucial as your brand reputation highly depends on it. Ensuring that only appropriate content is posted on your business website, social media or online community can done through filtering and screening content submissions.
According to the monthly Global Threat Report by ScanSafe, there are up to 80% of blogs that contain offensive content in the form of age-inappropriate language, racism, pornographic images or videos. A report by Ipsos MediaCT, Crowdtap and the Social Media Advertising Consortium also shows that users (aged 18-36 years) spend about 6 hours in a day on generating and viewing UGC, and it is 20% more influential on their purchase decisions than other forms of media.
To address these concerns that are brought by UGC, many user forum, blogs and social networking sites apply several mechanisms to screen and filter offensive contents.
What is text moderation?
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Text moderation is the process of blocking, approving or reviewing content submissions based on the policies and thresholds of a certain site. This type of content moderation is used to enhance human moderation in an environment that require partners, employees and consumers who can generate text content. This includes blog or forum comments, reviews, chat rooms, discussions boards and tweets. The main goal is to protect your users and brand without affecting user experience.
Before determining if your business needs text moderation, it is important to look at your current metrics and the volume of your UGC. Know your audiences activity and when do you usually receive content from them. Some site receives a heavy traffic of content submissions at certain times of the day. Remember that timing is important so your site can spark discussion on your forum page and comment box about a certain content posts.
The Six Types
There are six types of text moderation services that can be used to deal with all kinds of user generated content to keep your online community safe and user friendly.
This process is the monitoring and moderating of live chat sessions to prevent policy violations of users. Its coverage includes web cam sessions and simple chat sessions.
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Moderators will review each and every comment and post content submitted by users on your online community is a real-time basis.
Since Twitter has taken huge part on social media platform. It is essential that submissions about your brand are managed in time.
People can post negative reviews about your products anytime. A negative review has numerous impact on brands if left unattended. Review moderation manages user reviews to protect your brand reputation.
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Most brands are using social media to engage with their users and site visitors, making it an absolute necessity to effectively manage user generated content across social platforms. This kind of moderation services efficiently manage and moderate contents which creates a pleasant social media presence.
This kind of moderation services requires social media consultants and project managers. They are the ones who would study your requirement in detail so they can formulate and customized a solution that would meet your text moderation needs.
Any company that allows user generated content needs to have some form of content moderation services. It is important to take necessary solutions to ensure that your websites and your brand reputation are protected.
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