Email support is one of the pillars of effective customer support. It is a convenient and easy-to-use communication channel between online brands and customers. Despite the growing trend of social media and live chat support for businesses, email remains one of the widely used platforms for customer service. In fact, around 62% of customers prefer […]

Outsourcing is hardly a new concept nowadays. More and more business process outsourcing (BPO) companies are popping up, offering a variety of services. Contrary to popular opinion, customer service outsourcing is only top four of the most commonly outsourced services. Regardless of its standing, it proves the high demand and necessity of quality outsourced customer […]

Attracting a large number of people's attention with visually appealing content is no longer the only goal of a good email design. To design an email in today's extremely demanding and competitive industry is to interact with your target audience on a more personal level. It is to develop quality emails that are capable of […]

Product launches are a huge milestone for any company. It is both an exciting and daunting part of a business’s journey. While some brands are successful at introducing their products and generating favorable traffic to their promotional content, it may not always be as rose-colored for all other ventures. Some businesses, despite all the hard […]

A successful email marketing campaign entails fundamental steps carefully planned and executed to ensure the right audience is targeted for brand promotion.