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Product launches are a huge milestone for any company. It is both an exciting and daunting part of a business’s journey. While some brands are successful at introducing their products and generating favorable traffic to their promotional content, it may not always be as rose-colored for all other ventures. Some businesses, despite all the hard […]

The new generation of customers has become increasingly discerning when it comes to showing support for a brand. User-generated content is a crucial contributor to this shift.  The vast majority of modern customers have become keener in placing significant weight on the opinions and experiences of others. In fact, user-generated content has evolved into an […]

Admit it, the first thing that springs to mind when we hear the term customer service is problem resolution and communication.  It is a reality that we often overlook, particularly the fact that having great customer service skills entails more than just answering the phone or conducting follow-up assistance via email. What businesses fail to […]

Moderators are tasked to filter thousands of pieces of user-generated content on a daily basis. The truth is that situations where UGC outweighs moderator resources occur more frequently than anticipated. It is for this reason that automated moderation (also known as AI moderation) was created. Automated moderation is said to help human moderators get more […]

In the corporate world, deciding on the best marketing plan can be a significant challenge. Several firms can affirm that the concept of inbound vs outbound sales is a literal tug of war. Some have to choose between inbound vs. outbound, while others can afford to employ both. Are you considering developing an inbound sales […]