Last updated on January 14, 2019
Web design services continue to be a high-demand necessity for businesses building a credible online presence for their brand. The way a website is structured—from the color scheme and font style to embedded multimedia and responsiveness—speaks a lot about a particular brand despite it being a new name in the industry.
Planning how a specific service or business is presented to its target audience as well as to its partners through a website’s design can be challenging. What may have worked and helped market various products and services in the past may not be as efficient a branding tool in today’s digital advertising trends. Take for instance how more advanced technology is slowly taking over man-powered jobs. What started from mobile app development services now caters to a strong AI trend dominating the creation of websites.
In recent website creation news, websites are now ‘creating themselves’. Due to the long, daunting process involved in designing standout and marketable pages for different business websites, AI technology enables non-graphic artists and developers to do the job.
Editing visual content involves numerous factors and steps, such as choosing the best font type and background, browsing through thousands of images, as well as going through countless of coding and revisions, to name a few. But through the web design AI, you either get suggestions on how else you can enhance your website’s overall appearance, have a website created based on the information or content you provide, or receive design recommendations through a bot that initiates a Q&A chat on the specific details you want to appear on your website’s final design.
Web design services in the form of AI have earned mixed reactions for web designers. Particularly, the AI used by the company The Grid, did not earn favorable feedback, with its founding members claiming that the AI’s role was limited to nothing but auto-cropping pictures and generating color palettes. Meanwhile, Adobe, one of the companies globally recognized as the biggest and most influential software provider plans to launch a similar project through Sensei, their very own machine learning program and AI combined into one.
Apart from a gravitational pull towards AI dependence, the need for websites that ease end-user navigation through responsiveness across different devices and an overall framework that’s easy to understand should be the main focus of web designing. Not only that, building a site that meets search engine criteria helps double the edge of clients over their competitors.
Let’s break down mobile-responsiveness, customer-centric navigation, and SEO-friendly designs one by one to emphasize the importance of each:
Customizing a website to be responsive to mobile devices means ensuring the layout is highly compatible across smaller, more compact screen sizes, page orientations, and platforms. According to Google’s accumulated data for 2016, over 60% of travel searches on their search engine were traced back to mobile devices. The goal of a mobile-first design is to increase accessibility while encouraging higher user engagement and conversions. When a business cannot be accessed by customers through their trusty smartphones or tablets, it decreases satisfaction on their end. It will also leave a negative notion on a business’ conformity to contemporary web design requirements.
Mobile-responsiveness is also categorized as a progressive website enhancement, and it is enabled via CSS media queries. It can be tricky to design a website that fits into both desktop screens and smaller page sizes of mobile devices. Thus, the key is to achieve a final design that maintains fluidity in navigation and a well-organized placement of details no matter where a website is opened or browsed.
When designing for customers and search engines, User Experience (UX) comes into play. The first step to implementing UX into web designing services is to determine the end-goal of a business owner for driving customers to their homepage. Is the objective to make end-users browse through each page in a specific hierarchic order or to go straight to the Contact Us page and sign up for a subscription or contact one of the business owner’s personnel? Does the client want much of the traffic driven towards the blog page instead? When the business owner’s end goal for their website is clearly defined, that’s when a user flow can be generated. Generating the user flow typically begins with the website’s first page. From there, the rest of the pages can be interconnected with the homepage in a manner that highlights user experience and drives site visitors to whichever the client’s ultimate goal for their website is.
Aside from a smooth flow of website navigation, customer-friendly website encompasses security, content consistency, as well as a niche-focused design. The website should have quick loading time and must not host malware-inducing files or links. Using an SSL certificate is another way to maintain a safe exchange of data between the site and its visitors. Meanwhile, consistent content ensures customers acquire what they are truly looking for. It can be in the form of blogs, press releases, videos, or even infographics. Niche-focused design enhances a website’s relevancy and ensures that the overall layout and content targets a specific audience.
When a website is designed to be SEO-friendly, this means that each page has a designated unique title and description, has clearly-formatted, descriptive URLs and has web pages that load quickly. The site’s most important content should also be written in HTML text format. Ideally, the elements of a website that caters of search engine requirements should be structured in this manner:
Header-> Breadcrumb menu-> Page Title (or H1 Tag)-> Well-formatted text divided into several short paragraphs each with subheadings-> Author information-> Footer
The advantage of a website designed to cater to search engine demands is the secret behind how businesses can attract a higher volume of organic traffic to their brand’s online presence. It gives business owners a more in-depth look into what their end-users really want, how they behave when they visit their website, and ultimately pinpoint areas where their online marketing schemes may be lacking. It is cost-effective, contributes to better rankings, and significantly conveys to search engines what the client’s website is truly all about.
There is nothing wrong with trying new things to improve how you deliver beautiful designs for various websites; however, there is also much advantage to maintaining and improving the resources that you already have. The emergence of web design AI, mobile responsiveness, and SEO-optimized designs push designers thriving in today’s marketing practice to go past the ‘thinking-outside-the-box’ frame of mind and step out of their comfort zone to meet the global standards of a high quality and marketable design. In other words, it entails a boost in the current skill set that every designer currently has.
There is as much a science to web designing as it is a form of expressing artistry. To be a web designer with a modern day edge entails certain skills that will effectively help produce a business site that projects a clear brand identity, enables easy navigation, customer security, and pages that feature excellent overall structure and content.
These abilities include:
There is still much to be anticipated for web designing services in the years to come. Thus, it is every web development service provider’s responsibility to expand its horizons by continuously opening doors for more learning and opportunities for improvement for its designers.
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