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Last updated on December 21, 2020

6 Essential Skills Your Social Media Management Must Have

Social Media Management logos

Almost every company is involved in social media services to advertise their products or to enhance their engagement with customers. Companies put importance to social media management and to the skills associated with the role to achieve better outcomes. The success of your business social media services depends on the skills of your social media management team.
Making sure your social media manager have a full range of essential skills will certainly help expand your business marketing reach. According to CNN and PayScale’s list of top 100 careers, social media manager is on the top 42 for big growth, great pay and satisfying work. The study is sensible, as people are mostly looking to connect with brands through social media.
The corresponding skills can be trained and are essential to the success of your social media management. They can be your company’s basis for what to look for when hiring a social media manager.

  1. Online Community Management

Smiling woman surrounded by social media logos

(Image Courtesy of Pixabay)

Social media is built to mainly socialize. This means that establishing and building online engagement is a treasured attribute. Social media is the top channel people go to for assistance, but only 21% of businesses use social media for customer service. This shows that there’s a huge opportunity to provide exceptional customer service experiences.
Online community management is being able to effectively manage your business online sphere of promoting your brand while building customers trust and engaging with customers.  Your team should slowly convert an audience into a customer by patiently addressing their concerns. It is important to have conversational skills and empathy to effectively help your customers and audiences on social media.

  1. Writing and Editing

girl writing and editing a content

(Image Courtesy of Pixabay)

In social media community, content matters. Good writing skills can boost customer engagement, expand your business organic reach, and help your social media management team to create an unforgettable brand experience.
Old Spice, All Birds and Taco Bell are few of the brands with a strong social media followings. These brands exhibit a distinct writing style that enables them to gain a huge number of followers online.
If writing and editing doesn’t come naturally, there some online tools that can help your team create a better content. Creating a brand style guide may also help your team to be more organized on posting content about your company.

  1. Copywriting

notebook and a pen place on a table

(Image Courtesy of Pexels)

Copywriting is a fundamental skill for social media management. Writing a good copy of certain content is required in many areas of social media management such as writing social media profile description to creating tweets and Facebook post.
To be able to drive engagement, clicks and increase followers, your team should be able create a catchy and relevant story into your social media post. To enhance copywriting skills, experts recommend studying a few copywriting formulas to your social media team create an inspiring story. Finding a copywriting formula that works for your social media management can be a great productivity boost and would also improve the quality of your business social media content.

  1. Design (graphics and videos)

graphics design and video

(Image Courtesy of Pixabay)

Social media mostly involves visuals. Having an eye for design and ability to recognize and create images is an important factor a social media manager must have.  Research has found that people remember 65% of a message with an image and 10% when it’s not. A social media posts with images receives more engagement and 43% of consumers want to see more video content in the future.
The skill doesn’t necessarily need to have a degree in graphic design to create great visual content for your social media feeds. Your team can start with some sites that offer free stock photography and other tools that help with data visualization, fonts and more.

  1. Analytics and SEO Driven

SEO rangking factors

(Image Courtesy of Pixabay)

Taking a look at your monthly analytics reports is a great way to make sure your social media strategy is on the right track. This will also help to see what type of posts have been performing well. Whether its social media metrics or business metrics, a great social media manager should be able to understand both types of metrics to provide an overall view of the company’s social media performance.
Your team should be a guide in your business when it comes to measuring your performance across various social media channels. Learning the ins and out of social media metrics and determining which ones works for your business is essential  for managing your social media community.
For instance, if your goal is to drive traffic from your business social media channels to your main website and drive sales. Being able to comprehend traffic and conversions from different social media channels and certain posts will help your team understand what content is helping to achieve your company’s goals.

  1. Paid Social Basics

social media marketing channel

(Image Courtesy of Pixabay)

Understanding the link between organic and paid social searches is an important factor your team must possess. After all, one of the most powerful marketing strategies is ranking your organic social media presence.
You got to have a team that is not afraid to let you know what they think will work and what will not. This will let you test new ideas and products, and ultimately invest your advertising money for the best one.
Whether you are running a paid ad campaign or trying to figure out which post will boost, understanding how you can use social media ads to increase your reach or boost your organic ads is an essential skill for any social media marketing personnel.
These six skills are the ones that will make your social media management effective and let your business achieve better results.
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