Last updated on January 14, 2019
Over the recent years, the emergence of the digital and mobile era brought a challenge for brands to continuously satisfy client expectations and prevail over tougher, more established competitors. It was also around the same time that SMS began presenting small to mid sized businesses with countless ways to improve on their services and meet higher customer demands.
One of the impressive features of SMS Chat is that it can adapt to the requirements of small to large enterprises. It is a strategy that’s easy to introduce into the purchasing behavior of customers since texting has already become a vital part of their day-to-day life. From expanding the audience covered by a brand, to ensuring customer experience that is continuously enhanced. There is a lot that businesses can accomplish through employing mobile marketing.
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In fact, there are 8 ways that SMS helps boost the credibility of businesses, and these are:
There is an old saying that; “There is strength in numbers”, is very applicable in brand advertising. No matter what the size of a business is, it requires a decent amount of supporters for it to thrive in the cutthroat competition of today’s digital marketing scene. At the same time, people tend to trust brands that are backed by a steady growing supporters compared to those that are only known by a handful of people. For small, start-up businesses, using SMS as a marketing tool helps project a brand to a wider audience. The power of SMS lies in its ability to influence several industries and customer populations. The more people know about a brand and the kind of services it delivers, the higher the probability that more individuals will seek more information about that particular business. A boost in exposure may also equate to being recognized by more established competitors.
Customers value their privacy very much. They like to be in control of the kind of promos they receive as well as the duration at which they are sent product notifications through SMS. Text messaging has an opt-in and opt-out feature that helps prevent the instance of sending unwanted SMS to customers. Not all individuals comprising a business’ target audience is willing to receive all sorts of SMS notifications. Giving them the power to opt-in and opt-out of a mobile marketing campaign as they wish shows that their privacy and convenience is being given utmost consideration.
When a brand starts to make use of SMS, the immediate expectation is that its accessibility is also doubled. Enabling real-time communication with customers is an advantage that makes brands more reliable. Customer queries ranging from simple to complex can be addressed instantly, preventing customers from being put on hold or receiving delayed replies. If there’s one thing customers hate, its waiting long, agonizing minutes before their queries are entertained or answered. Not only that, SMS promotions can be carefully timed to make it more relevant to what the customers demand.
The keyword is ‘short’ when it comes to SMS Chat. Short messages, especially in the world of brand promotions, often equate to concise and straightforward content. It takes skill to compose a short, personalized message that is informative for the recipients. By showing the target audiences that a brand has the capability of letting them know the kind of services they can expect, it implies a strong sense of conviction and confidence on the part of the business owners.
A lot can be said about how efficiently a business manages its resources. SMS eliminates excessive expenses for advertising while enabling business owners to make do with the current manpower that they have. Text messaging campaigns generally do not require a massive number of operators for it to be run smoothly and effectively. Even with a customer service and sales department that’s run by only a handful of operators, it is likely that SMS communication can still function seamlessly based on what the brand aims to achieve.
Maintaining customer engagement through SMS is not limited to sending an endless string of promotions and product notifications. It is important to keep in touch with certain service-related trends that intrigue customer interest or affect their purchasing behavior. Doing so will help gain customer trust because it exhibits a willingness to step into the target audience’s shoes and have a better understanding of their needs. It will likewise be helpful for product enhancement and tailoring limited offers in the future.
Hyperlocal marketing is a heavily-targeted form of advertising based on specified geographical data such as zip code, street, city, or region. Mobile marketing can be optimized to help brands rank based on location-based keywords. In addition, hyperlocal marketing can open opportunities for businesses to target audience from their locale. Once a brand gains enough recognition and familiarity from its target market, the possibility of getting mentioned in local blogs and reviews will also be achievable.
SMS can be used for a variety of purposes—it can be tailored to boost customer support service, generate leads, and make marketing goals more feasible. It is this flexible nature that lets brands accomplish more without exhausting all of its existing resources. With more objectives carried out, it will be easier for brands to keep tabs on varying industry trends and client needs.
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