Founder & CEO
Martin Eyking, the Founder and CEO of New Media Services, was born and raised in Beverwijk, The Netherlands. He left The Netherlands at the young age of 17 with a chefs qualification under his belt and took on the world. 28 years later, the idea of New Media Services came to fruition. In those 28 years, there were many business ventures, career changes and ups and downs. Martin is a man known for his tenacity and direct nature, leading to the success of New Media Services.
In 2020, Martin lives in Melbourne, Australia, with his wife of 25 years, 3 kids and 3 (crazy) dogs. He runs the business from his home office with multiple trips to the USA/Europe and The Philippines throughout the year to work alongside his staff in their new state of the art office in The Philippines and to meet with international clients. When Martin is not working you can usually find him playing golf, scratching his head over puzzles or riding his motorbike to the local cafe for his daily coffee.
Martins hard work and determination has led him to where he is today, however New Media Services would not be possible without the incredible team of executives, managers and team members.
Rafael Nacionales, Jr., sitting as the Chief Executive Officer, leads a team of six executives who attend to the operational needs of the Company and its people. His mantra of leadership is to lead from the front.
He is a lawyer by training. Before joining New Media Services, he worked in litigation and held professorial chairs in Constitutional Law, Criminal Law, Remedial Law and Family Law. He holds a bachelor’s degree in Political Science and master’s degree in Public Administration.
Atty. Raffy, as fondly called by his colleagues, savors his personal life by travelling, reading and gardening.
Venturing from an entirely non-business background to the competitive, finance-driven and volatile world of business, he has been guided and sustained by the philosophy that for one to truly grow, he must chart the travails of the unknown and the uncertain, learn it, labor on it and excel on it.
Ingenuity, tenacity and excellence are his trifecta of success. With this, he is now rolling up his sleeves for the arduous task of making New Media Services a global leader in BPO services and a partner of its clients for mutual business growth.
Sales Director of Renraku
Mike Loewe is the Sales Director of Renraku, a new business unit of New Media Services who will be responsible for driving sales and marketing. Has worked in the online marketing and operations space for over 20 years.
Mike has lived and worked in Asia, Australia and Europe but now resides in Tampa, Florida with his wife and their two children.
Favorite quote - Do you want to be someone or do something? - John Boyd
Mike is developing a customer centric service that will minimize missed appointments which cost every business time and money.
Marketing and SEO
Merlene Leano, Director of Marketing and Customer Experience handles all marketing activities and customer relations both for new and existing ones. Chique, as what she prefers to be called, has been with the company for 12 years now.
A street-smart employee with an adaptable mindset, she ventured into self-development through online trainings and continues to do so up to the present.
She loves traveling together with her son during school break. Traveling is their way to breakaway from the stress of daily life.
Merlene believes that the challenges a person is facing are there to make him/her even stronger. Because of this, any hindrance or obstacle on her way to her goal will just be a piece of cake to overcome.
She fully embodies the mission of the company through the many successful activities she has handled since. Merlene is determined to be the best in her craft bridging customer to the company’s quality services.
Director of the Client Support Service
Sheena Mae Fianza, the Director of the Client Support Service Department, handles and oversees the day-to-day operations of various services. These services include Social Media management, Profile and Content Moderation, Customer Support, and Lead Generation to name a few.
She has started her journey in New Media Services in January 2012 as a call center agent. After four years in the company, she made her way up in the higher rank as Director of the Client Support Service Department, with her sturdy drive for excellence.
Sheena enjoys the company of her two kids on the weekends, and spending time with her family is the only hobby she thinks matters.
She preaches that every project is a self-portrait of oneself and that the team should always sign their work with excellence.
Her method of leadership puts premium emphasis on the holistic growth of her staff for them to perform according to the standards of the company. The grounds on which Sheena was able to build and foster a culture of sustained excellence within her department and beyond. Sheena gears for numerical growth, but she also ensures that the team grows as well and that the company's core values are well inculcated.
Director of Global Operations
Jardeneil Dacyon, is the Director of Global Operations. Develops and executes strategic plans to meet the company’s short-term and long-term goals. Collaborates with the managers of different teams from different locations around the world to ensure everyone is on the same page and that they aim for the same goal.
Jardy, to his peers, has been with the company for more than 3 years. Before working with NMS, he was a Contractor for 2 years for one of the biggest mining companies in the northern region of the Philippines. He also had a 7 year stint in the BPO industry.
A father of 3 adorable kids, who he loves playing with during his spare time. He is an avid motorsports fan. He mostly follows F1 and Motogp and dreams of one day be able to participate in an amateur race.
He has a Bachelor’s Degree in Information Technology. But has more experience and expertise in People Management. He believes that a right decision is the result of a number bad ones. Do not expect to get things right the first time all the time.
Jardy, promotes Continuous Performance Improvement to ensure that efficiency and productivity is at its best to benefit both the company and the clients’ interests.
Director of IT
Karlo Aguilar, Director of IT, handles and oversees multimedia, design projects, and in-house applications. He started with NMS since its inception and has progressed with the company.
Karlo is a visionary. Passionate about branding, spatial design, minimalism, UX, data analysis, automation, his creativity & strong imagination helped enable many ideas to come to life.
A natural pathfinder, with his wife and two boys, they enjoy exploring bizarre places that are less traversed as an unconventional way of learning.
He believes that the worst enemy to creativity is self-doubt.
Inherently curious with art & technology fusion, with the backing of his team, they forge to delight clients to deliver top-notch projects.
Ronalyn Salasa, COO Philippines, is responsible for handling the overall operations of NMS Philippines. Together with her team, the goal is to secure the functionality of the business to spur growth and increase the efficiency of the company.
She is a Certified Public Accountant and holds a Juris Doctor degree. She started in NMS as an Accounting Manager. Prior to working with NMS, she was the Head of Accounting at a hotel in Baguio City and she also worked as a Financial Analyst at SGV & Co., the largest accounting and audit firm in the Philippines, a member practice of Ernst & Young Global Limited.
She is family-oriented, goal-oriented and ambitious. Her family is her driving fuel. She loves to travel, explore the world, and most of all, explore life. Adventure is her cup of tea.
She agrees in the statement that “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.
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480 Collins Street,
Melbourne. 3000. Victoria, Australia