January 24, 2018

Images: Friend or Foe?

image moderation with check mark and forbidden mark
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Images are a staple for the visual flow and presentation of websites, ads and campaigns. Picture as quite effective at delivering an idea in the quickest and most efficient way possible. The power of images makes it one of the best ways to catch the interest of a business’ target market. Based on a sample population, it has been discovered that memory works better when images are associated with it.

As per “brainrules”, information heard (or read) can be remembered after 3 days by just 10% while information that includes an image can be remembered 65% better after the same amount of time. This strengthens the need for images as well as showing the necessity for careful use of it. That is why image moderation is necessary.

Eyes Image with green eyeglass

(Image from Pixabay)

To maintain the quality and order of your online brand, it is essential to monitor any kind of image sent or posted on your website and social media channels to undergo image moderation – especially if a company encourages user generated content. The importance of moderating images (and in fact, all content) is for protecting the company brand while attracting potential clients/customers.

Why the priority in moderating images?

It’s simple, aside from the discussed power of images, it is also the easiest to produce, most available to view and as a huge factor that can mean success or failure – it is the easiest to reuse.

The good and bad points outline below go in detail why image-based content needs to be closely monitored.

1. Images are Easy to Create and Upload

With the abundance of devices and software for images, it is easier for end-users to create and upload pictures to the internet.  Although, the process of sharing photos is just one click away, it is not always the smartest or safest thing to do. That’s why it is advisable for websites owners to use image filters especially for businesses that regularly accept image submissions.

  • Misuse of Photos Posted Online

It is all too easy to have images misused. That is in fact the basis of the majority of memes. Taking an image and changing the context and then re-uploading.

  • Proper use and convenience

Having an image that hits the target message is great for the brand. It can easily be created, distributed and connected to the business. The proper use of images and the careful selection of these images helps in making content relevant and relatable.

2. Images can Contain Text that Bypass Text Filters

Image moderation could be done manually or automated; these are both beneficial and useful moderation practices. Images are a good medium that can be enhanced by text. Whether as a separate part of a campaign or within the image itself, text can make or break a brand. This is why image moderation is important.

  • Opens the Possibility of Abuse

By finding a way to bypass text filters through text-in-image files, the audience can be exposed to threats that can negatively affect the brand and the business as a whole.

  • Helps in Brevity

As a tool for branding, images with short text can convey a full message without the long sentences that normally cause an audience to lose interest. Because picture paint a thousand words.

3. Images can Easily be Saved

The ease of saving images either by downloads, camera, screen capture, etc. can affect a business.

  • Anyone can Steal Photos Online

Since internet has tons of images available for users, image theft is also a major threat for websites.  Images online are easy to download, it is also easily copied that’s why most people don’t realize they are using someone else’s property without permission.

  • Extends Campaigns beyond the Projected Target

Since it can easily be saved, images can be shared and spread beyond the pre-set channels and audience. This constitutes as free advertising. A user that saves a funny or relevant image from a brand can show other people that would have not been reached by the campaign. This also helps in penetrating sites/social networks that are not in the list of channels the business.

4. Images are Direct and Simple Compared to text

Great and readable text regardless of length/shortness is no match for a single image. Text needs to be processed and given time to be read – but images are automatically processed by the brain at a split-second glance. It’s effective and efficient.

  • Perception and Context

Yes images are direct and simple. The human perception however, is a mess of different views and ideas. That results in misinterpretations that text could otherwise clarify.

  • Quick and Clear

A carefully planned and labeled image can be a perfect way to deliver a message. It is far less boring than lengthy text, less time consuming and delivers a strong idea.

green hand thumbs up and red hand thumbs down

(Image Courtesy of Maxpixel)

Through the points presented above the use of image moderation can ensure that your brand, business and campaigns work as intended. Always consider the pro’s and con’s of images in your content. Though it is truly powerful and often quite necessary in delivering a message, poor moderation or the lack thereof, is not a smart move.

 

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