January 8, 2016

Google Goes Political and Legal

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Google never fails to step as one of the trending topics every day. This particularly concerns the algorithm updates that sent the world of online marketing and sharing in a continuous state of chaos. The biggest search engine continues to reign in the web influencing all bloggers, website owners, and top companies to fix or revamp the pages into their standards for the sake of earning a good ranking in the search result.

Again, Google now stands on another spotlight with the issues about its policies. The issues, on the other hand, are not related to the process of punishing the low-quality content and rewarding the user-friendly pages. They are involved into something far from their daily expertise: political and legal stuff.

On the other hand, it doesn’t mean that Google is directly involved in politics like taking part actively on the electoral campaigns or being attached to some mudslinging intrigues. It is just that Google, according to studies, has extended its power to influence people in the fields of politics even if Google doesn’t intend to.

The first issue is the algorithm of Google that may influence internet users about who they will vote for. A psychologist told that the ranking of topics in the search result may affect the outcome of the upper parts of 25 percent not only on America but in all national elections. those that rank first on the search result may gain preference from the audience. There are also allegations that Google favors Democrats than Republicans.

Some say that it doesn’t have significant facts to prove the situation, and the allegations are merely hearsay. Nevertheless,  this issue teaches us about being the prime provider of a service: you must keep as cautiously as possible a neutral position.

Google, as the king of all search engines, must show that it doesn’t favor a person, groups, institutions, country, or continent, except for the process they do through filtering contents. All business should maintain an image not tainted with personal biases when it comes to their content. Let the web apply some principles of journalism which pushes for honest, concise and balanced information.

Another issue is the removal of a blog post due to the “right to be forgotten” of the European Court of Justice. It is said that a 3-year old article that talks about Dan Roach. Although the content was positive, it was chosen to shut down because of its irrelevance. The artist believes that his works improved from what was included there, and it may affect to his reputation.

The removal of contents is natural to Google because it is part of the moderation process, or clearing up of the web. It also revealed that there is an ‘army of paralegals’ specialized for this kind of task. They are the ones to choose what to remove or reinstate, which has a blur impression for some experts.

It teaches us that content must be treated with Timelines, an element of newsworthiness that talks about the freshness of something shared. The article about Dan Roach is removed because it does not cover the present skill of the artist, which continuously improving.

The bottom line is revisit journalism. Writing news may be difficult from writing blogs, but it is better to employ the same principles to ensure credibility and good quality.

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