It can be risky to employ user-generated content (UGC), but it is likewise an effective way of gauging audience engagement better. UGC is like the digital and modernized version of word-of-mouth, and that’s what makes it among customers’ most trusted basis for scrutinizing brands and assessing the services they want to avail.
There are different types of moderation for each type of content submitted by users in a brand’s online community; and image moderation is one. Images leave a strong impact on end-users because it has the capability to provide solid samples and proofs of how certain products and services work.
Brands that show high quality images of its products tend to entice customers more compared to those who can only provide product images with poor quality. It can likewise testify if products are effective or inefficient. Customers can use their smartphones and share their experiences with a certain product through snapping photos while they use it.
UGC in the form of images also has its down sides. A business’ online branding can be tainted once it is associated with explicit and unwholesome images. In turn, it will diminish trust and raise doubts on the part of a brand’s customers. This is where image moderation comes into play.
Image moderation primarily involves removing offensive and explicit images to keep explicit content from being included in a brand’s social media and online community feed. Different types and sizes of images can be moderated, depending on what the brand’s online community is all about.
To help ensure that the quality of the online community as well as the integrity of the brand is maintained, moderation guidelines can be tailored according to what the business’ objectives are.
Key factors to consider when generating image moderation guidelines are:
Moderating images can either be automated or manually done. Basically, the main difference between the two is the resources used to implement the guidelines given to regulate images on the brand’s website or community. Manual moderation employs humans to regulate user-submitted photos while automated moderation makes use of a software or program to check and review pictures.
Since manual image moderation relies on human moderators, it requires keener attention to detail. Although human error may be inevitable with this type of image moderation, monitoring graphic violence, nudity, and other obscene depictions is performed with conscious as well as a higher level of accuracy, judgment and decision-making.
The moderation process can also be customized or made more flexible especially if there are exemptions to the guidelines being followed. Ideally, manual moderation works best for small businesses with fewer amounts of images being regulated on a daily basis.
As human moderation takes more time, it would not be ideal to employ manual moderation if there is a huge bulk of photos that needs screening.
Contrary to manual moderation, automated image moderation is backed by an API designed specifically to help make the monitoring process faster and more flexible. The API can be integrated either in the website or in an app. It can be programmed to automatically detect and delete certain content or depictions in the images posted.
Automated moderation of photos can be enhanced instantly and even prevent instances of spamming because of how quickly it can detect duplicate content. Software intended for image moderation is best used for reviewing massive amounts of image posts and submissions.
However, because automated moderation does not incorporate conscious monitoring of images, there may be times where it deletes or reports images that are technically not violating the set guidelines, but may be portraying themes that are identical to what the API has been programmed to detect.
Since moderation comes in different forms—content, image, and video—not all websites or online communities may require the assistance of image moderation. It also depends upon the type of content that the brand wants to focus on.
Usually, image moderation becomes a necessity when one or more of the scenarios listed below apply to a brand’s online community:
Employing image moderation, whether through in-house or outsourced moderators ensures that the images being submitted by the end-users, or those being associated to the brand remain highly relevant to what the business aims to represent.
Images can gauge an audience’s attention in a snap, and that makes an efficient moderation process a way to pique end-user curiosity, protect the brand and its target audience, and ultimately drive higher traffic to the business’ websites and social media channels.
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