March 21, 2018

Content Strategy: Editorial Calendar Creation

Editorial Calendar
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If your business needs a tool that helps with your content writing services, organization and SEO services project management then an editorial calendar is probably the right solution for your team. An effective content strategy requires a well planned editorial calendar which will help your team better manage schedules and keep writers accountable for their work.

An editorial calendar is a schedule of content to be made and delivered to your business prospects through different channels, including blogs, social media content, emails, and newsletters completed over a specified date.

According to Curata research, 90% of marketers now use an editorial calendar to make their content up-to-date, innovative and strong.

Today, we’ll go through some essential steps to create an editorial calendar for your business content strategy.

What is Content Strategy?

business men playing strategy game

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A content strategy is a part of your business marketing plan and development that is linked with the management and creation of your own content such as written, visual and some downloadable content from your website.

When developing your content strategy, there are some basis key things to consider:

  • Who are you creating the content for
  • Why are you creating the content
  • What type of content your business is publishing
  • How will your content be unique
  • Where it’s published
  • What goals are you trying to achieve and how will you measure your success (KPIs)

What is the Use of Editorial Calendar?

business man checking editorial calendar

(Image Courtesy of Pexels)

An editorial calendar does the following purpose for your content writing services:

  • Scheduling of blog posts
  • Scheduling the creation and deliverables of content.
  • Scheduling guest post submissions
  • Tracking events that can generate content such as conferences and holidays.
  • Gathering ideas for content creation
  • Managing and scheduling social media posts

Editorial calendar gives your team a peace of mind for they never have to panic about what they will be writing about or what should be posting in your social media channels —they will always knows in advance.

Editorial Calendar Basics

An editorial calendar is more than just a table plan showing respective dates of when content should be published. A good editorial calendar maps content, delegate task to responsible parties, and shows delivery methods.

The basic of editorial calendar should include the following:

  • List of content that should be posted based on your business content strategy. The list includes the yet-to-be written content, existing content or content that will be used for your audiences.
  • The team leaders that is assigned for creating and publishing the content. These may include editors, writers, graphic designers and some other parties.
  • Content creation publishing dates (when will the content be created and when will it be published). If you have comprehensive content writing services, you can go beyond proofreading, fact and so on.
  • Next step or call to action. If your content is properly focused on, it will attract your target market. Once they have read your content, what’s next? It is important to plan a next step by placing a call-to-action that will encourage your audience to further engage with your brand.
  • List of channels for publishing your content. For example, your content writing services can deliver part of an eBook as your blog post and disseminate other content through social media channels, emails. Etc.

Content Basics

writer doing content writing on a laptop

(Image Courtesy of Pexels)

The initial step of creating an editorial calendar is to figure out the type of content you will be writing. These include blog posts, articles, eBooks, slideshows, videos and so on. Deliberate with your marketing team on what type of content that should be produced.

 Here are some things to consider:

  • Quantity

Determine how many content you will need write during your content cycle. For example, if you are creating a quarterly editorial calendar, think about the number of blog posts you need during the period. It is a good practice to have three months worth of content in advance.

  • Buyer Persona

Know and figure out which type of content appeals to your target market. It would either be eBooks, articles or videos.

  • Production

Assign people who will be responsible for producing your content. Make sure your blogging team will be able to handle the content or outsource your content creation to some sites.

  • Frequency

This is how frequently will your team be delivering content to your audience. Think about if it’s daily or weekly, this mostly depends on your business preference and demands.

Organizing Content

The next step is to organize your editorial calendar to have a clear outline of how the content writing services production will go. You can use Google Spreadsheet or Excel to keep track of your content creation. You can have different tabs indicating the following:

  • The tentative title of the content
  • Description of the content
  • Target keywords
  • Meta tags and meta description to be used
  • Tags and categories
  • Call-to action
  • Status of the content (started, in-progress, finished) or create a color code that will serve as a legend
  • Promotion strategy or methods

Fill out your spreadsheet with the categories you have brainstormed. Your team may add some content ideas that you can apply in your next editorial calendar or in other content channels.

Posting or Publishing Schedule

Before setting a publishing schedule, think of your audiences and some upcoming events that may influence their actions, your business or your content choices. Take into consideration holidays, major conferences and events that fall in your editorial content schedule. Make sure the scheduled content for the period is relevant.

Here are the questions to think about:

  • What upcoming occasions could your content focus on?
  • Are traditional holidays associated with your product and services?
  • Will there be a trending topic coming up such as a major new product and release, trade-shows or peak season for purchasing?

Also include anniversaries, special business days and local celebrations. All these can guide you on creating a relevant content that can boost content sharing and lead generation.

Your SEO services together with your content writing services team should have access to your editorial calendar for smoother process and workflows. To also eliminate confusion, assign a person that will be in charge updating the content creation progress and publishing.  Boost your content strategy by creating editorial calendar and obtain the benefits it brings to your business.

 

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