If your business needs a tool that helps with your content writing services, organization and SEO services project management then an editorial calendar is probably the right solution for your team. An effective content strategy requires a well planned editorial calendar which will help your team better manage schedules and keep writers accountable for their work.
An editorial calendar is a schedule of content to be made and delivered to your business prospects through different channels, including blogs, social media content, emails, and newsletters completed over a specified date.
According to Curata research, 90% of marketers now use an editorial calendar to make their content up-to-date, innovative and strong.
Today, we’ll go through some essential steps to create an editorial calendar for your business content strategy.
A content strategy is a part of your business marketing plan and development that is linked with the management and creation of your own content such as written, visual and some downloadable content from your website.
When developing your content strategy, there are some basis key things to consider:
An editorial calendar does the following purpose for your content writing services:
Editorial calendar gives your team a peace of mind for they never have to panic about what they will be writing about or what should be posting in your social media channels —they will always knows in advance.
An editorial calendar is more than just a table plan showing respective dates of when content should be published. A good editorial calendar maps content, delegate task to responsible parties, and shows delivery methods.
The basic of editorial calendar should include the following:
The initial step of creating an editorial calendar is to figure out the type of content you will be writing. These include blog posts, articles, eBooks, slideshows, videos and so on. Deliberate with your marketing team on what type of content that should be produced.
Here are some things to consider:
Determine how many content you will need write during your content cycle. For example, if you are creating a quarterly editorial calendar, think about the number of blog posts you need during the period. It is a good practice to have three months worth of content in advance.
Know and figure out which type of content appeals to your target market. It would either be eBooks, articles or videos.
Assign people who will be responsible for producing your content. Make sure your blogging team will be able to handle the content or outsource your content creation to some sites.
This is how frequently will your team be delivering content to your audience. Think about if it’s daily or weekly, this mostly depends on your business preference and demands.
The next step is to organize your editorial calendar to have a clear outline of how the content writing services production will go. You can use Google Spreadsheet or Excel to keep track of your content creation. You can have different tabs indicating the following:
Fill out your spreadsheet with the categories you have brainstormed. Your team may add some content ideas that you can apply in your next editorial calendar or in other content channels.
Posting or Publishing Schedule
Before setting a publishing schedule, think of your audiences and some upcoming events that may influence their actions, your business or your content choices. Take into consideration holidays, major conferences and events that fall in your editorial content schedule. Make sure the scheduled content for the period is relevant.
Here are the questions to think about:
Also include anniversaries, special business days and local celebrations. All these can guide you on creating a relevant content that can boost content sharing and lead generation.
Your SEO services together with your content writing services team should have access to your editorial calendar for smoother process and workflows. To also eliminate confusion, assign a person that will be in charge updating the content creation progress and publishing. Boost your content strategy by creating editorial calendar and obtain the benefits it brings to your business.
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