April 4, 2018

Video SEO and Its Influence on Search Traffic

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Google’s capability to differentiate between good and bad content is becoming more and more sophisticated. SEO services strategies are beginning to favor user experience over the old link building tactics. This change gives rise to video content. Though videos can’t be read and fully assessed by Google in the same terms as other content scanned by the search engine’s algorithm due to how videos can combine text, images and audio; it is still an effective method in boosting the search engine results pages (SERPs).

Cisco has predicted that by 2021 about 82% of global internet consumption will be video content, and from 2016 to 2021, global internet traffic will increase threefold.

Therefore, now is the right time to integrate video SEO to your business brand and content strategy.

Below are the ways on how video SEO can influence your site’s search traffic.

  1. YouTube’s Role

Laptop displaying Youtube videos

(Image Courtesy of Pixabay)

YouTube is also a search engine. As a matter of fact, Google is the owner of YouTube and YouTube is by far the second biggest search engine on the planet.

The first thing you might think when you hear SEO is SERP ranking on Google. However, SEO is the process of optimizing online content to rank better on any search engine. The optimization process can take place within the content itself, within its distribution, or by taking action externally.

Considering your SEO services through YouTube, is something your business should be using to its full potential. Your YouTube videos and channel can all be optimized to obtain higher rankings and gather backlinks within Youtube’s search engine as well in Google’s search engine results pages (SERPs).

To rank your videos, you can start by using the proper keyword research tools and thoroughly optimizing each video’s title, tags, description and metadata. Doing so will get your content visible. The title should include keywords that can potentially rank on Google’s first SERP page. Video descriptions should contain a minimum of 200 words with the keywords carefully placed throughout the content. Metadata should contain a contextualize information to ensure your content gets discovered by your audiences.

Remember that your video SEO content still remains to be the most important factor in ranking your channel. Creating a relevant, fresh and engaging content should be the main priority.

  1. Visitors and Customers Dwell Time

Man and woman using a tablet and a laptop

(Image Courtesy of Pexels)

A quality video SEO content can potentially improve and enhance your business brand reputation exponentially. Your video content should be a useful resource for your customers and efficiently communicate your core message in a compelling and engaging manner.

From SEO’s view point, this is very crucial, because Google’s algorithm is measured through how long a visitor or a customer spends time watching your video. The longer users stay on your site, the more will Google trust that specific webpage which will result to higher SERP rankings and an increase in traffic.

As a part of your SEO strategy, closely monitor your metrics like your site’s dwell time and bounce rate to help you identify your rankings specially after incorporating a video content onto your website.

  1. Impact of Social Shares

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(Image Courtesy of Pixabay)

Ultimately, the better your SEO videos are, the more chances it will be watched, viewed and shared. Before creating your videos, it is imperative to know who your target audiences are. Knowing who you are engaging to and understanding their background lets you design your video according to their preferences. You also need to know what you want to achieve with your video. Do you want to educate your audience on a certain topic? Make them laugh or cry?

To increase your site’s visibility, it is essential to build a strong social media presence by generating social media shares. This means reaching people who can potentially share your content on their own social media account. But most importantly, keep your videos interesting so that people will keep on watching your videos.

Here are some few examples to easily create a low budget video content that will drive shares and links:

  • A teaser video that is designed to initially attract your audiences such as your new product launch
  • FAQ’s video about common product issues
  • How can they obtain the best results out of your products and services.
  • Behind the scenes tour in your office or business process
  • Video dairies from your employees
  • Customer testimonials and positive feedback

Consistent video posting is vital in maintaining a good relationship with your audiences. If your audiences expect your video content and you suddenly drop the number of your postings, you risk losing the momentum. What’s more, search engines will detect that your content has dried up and this will also be reflected in SERPs.

  1. On-site Conversions Increases

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(Image Courtesy of Pexels)

The main goal of SEO services is to increase onsite conversions. This only means that the goal doesn’t end in getting people visiting your site but also converting them as customers. Video content is one of the most effective ways to convert users. This can be done depending on your marketing strategies goals, your video can be used to prompt users to sign up to your mailing list, follow your social media pages, make an inquiry about a specific product or services, or making a purchase. Take note that, if a user visits your site, you only have a few seconds to impress them so make the most out of your SEO video.

This may not contribute much to your overall search rankings. But it can certainly drive conversions and boosts your business sales.

  1. Using Rich Snippets

Business man watching SEO videos

(Image Courtesy of Pexels)

The search results pages of Google are oftentimes updated through rich snippets. This additional information can be utilized to provide potential visitors an idea of what they can expect to see on your site before they will take an action to click through.

In these snippets, Google will display your video’s title, thumbnail and simple description. Make sure that your description so as your chosen thumbnail is accurate and fully optimized. Also incorporate a well-designed photos and graphics to grab user’s attention.

Rich snippets help in securing your sites click-through rates (CTR). This is because it gives users a preview about a certain video on SERPs, thus booting your CTR.

Video SEO is important as written content. Making use of optimized keywords and metadata along with creating a high-quality content is one of the easiest ways to promote your business. Remember that the key factor is here consistency in order to gain customers brand loyalty, visibility and most importantly Google search rankings.

 

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