Last updated on February 26, 2020
“Video marketing is, without a doubt, one of the biggest reasons I’ve been able to create a multiple six-figure business online.” – Katie Freiling
Visually appealing videos are becoming increasingly popular considering that Millennials and Gen Zers are the top 2 users of social media among all generations. Both are thirsty for content that is full of life and enhances their perception of reality. Besides that, they spend a large part of their days on their phones. This makes it crucial to produce engaging social media content, especially video content as it garners more views from mobile users.
Every second, videos are shared across various social platforms; it has become a lifestyle of millennials, Gen Zs, and other generations to watch videos and share it with their friends. Hence, when social media video marketing is done right, the content will act as a bridge to capture the attention of the audience. Being able to reach your business’ audience enables successful pitching of relevant offers. This can, later on, turn into a lead or a sale.
There are various kinds of video content for social media marketing, but here are the top 5 styles of video content that will help businesses achieve their maximum potential.
Live streaming is the broadcasting of unedited live video footage over social media platforms, specifically Facebook Live, Periscope, YouTube Live, and Instagram through a smartphone or tablet and is another way of representing the brand of a business.
Live videos make it easier to engage with viewers in an authentic way. On Facebook Live, the audience has the opportunity to post their comments which show up live, allowing all users to engage in real-time. This results in the business having a closer relationship with viewers as the real-time interaction enables the business to answer their questions immediately.
Before live streaming, it is crucial for a business to consider how to reach a wider number of audience by:
Behind-the-scene videos allow transparency between a business and its audience. It lets customers feel special as granting them access to BTS content would seem that they are watching a video that has been prepared exclusively for them. This humanizes the brand of a business and gives customers a better idea about their products or services, thus resulting in an increase in trust and loyalty.
When creating BTS content, the business video team can choose any of these:
Unscripted internal interviews enable subject matter experts or thought leaders to show their expertise spontaneously as well as their level of power in the company. The manner in which they answer is sufficient enough to prove their extensive knowledge, thereby impressing clients.
There are a variety of topics interviewers can discuss with those industry experts as viewers have a variety of different preferences. Generally, interviewers prepare questions for business leaders that pertain to their secrets of success; however, the interview can also be about new products or services the company is offering and their benefits to clients.
In preparing for the interview, it is important to have an idea of the different types of interview videos:
Users nowadays seek help from tutorial videos they can find on YouTube. There are many readily available how-to videos that teach users the basics of fixing a cable, installing and using software, and designing amongst many others that receive millions of views, proving that videos are effective in reaching one’s target audience.
With the entertainment and value that educational videos bring, businesses can surely take advantage of it, but the information has to be conveyed in a way that prospects and clients can easily understand. It has to be direct to the point; if a 17-minute video can be compressed into a 10 minute one, then it should be done, to prevent losing the audience’s attention.
Below are the five kinds of educational videos that businesses can create:
Promotional videos spread brand awareness, increase customer engagement, and drive traffic and sales. News travels fast when a company has stunning discounts and deals. Once the news reaches a large group of customers, website visitors and leads will definitely increase.
Offers and deals, however, should be considered thoroughly as they have to be in line with what customers need. Currently, there are five best deals that a business can offer to its customers which are:
You may also want to check this article about the 7 Different Kinds of Marketing Videos that Increase Conversions: