Industries that can Benefit from Live Chat Services
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Last updated on February 22, 2018

Industries that can Benefit from Live Chat Services

live chat and different industry icons

Live chat has proven to be quite dependable in terms of reaching customers beyond just face-to-face interactions. It enables businesses to quickly address customer questions, demands and expectations. Live chat is one of the best service channels for communication. With products and services of almost every nature being offered online, the convenience of business-to-business or business-to-customer requires increased communication.
Almost any business that goes the online route would benefit from Live Chat Services. Excluding the Business Processing Industry as a whole, there are 5 major businesses/industries that benefit from live chat the most:

1. Real Estate

real estate property(Image Courtesy of Pexels)
Having a live chat service for the real estate industry is beneficial in reaching and engaging potential clients. The capability of supplementing posted images and descriptions of properties through discussions via chat, allows clients the luxury of making an informed decision for inquires or purchases. While buyers don’t generally purchase properties through a website, it is much more convenient for them to check online before actually making a physical inspection. Having a live broker online to assist interested parties is actually quite efficient.
Live chat adds a human touch to a normally stiff and direct website. It provides an aura of immediacy towards customer engagement. Enabling your agents the opportunity to recommend specific properties and improve efficiency in the entire process of making a sale; this includes setting appointments, sending additional details, negotiations and more. An added benefit is that live chat helps cut expenses by minimizing phone bills and transportation costs on meeting clients that are not really interested.

2. Automobile Sales

Different car in auto sales(Image Courtesy of Pexels)
From brand new to used vehicles, automobile sales requires quite a lot of effort, follow-ups and up-selling. A car buyer’s preferences are highly diverse. Even with the abundance of reviews available online for each and every vehicle on the market, the only way to definitively make an informed decision is to talk to a representative. That is why customers who would want to buy a car usually have an inclination towards making inquiries in an effort to get every single personally relevant detail about a vehicle.
Automotive business works well with live chat as it allows your business to support your customers round-the-clock. Providing options, specifications and comparisons on-demand. In fact, live chat allows a business to make a sale even when your showroom is closed. Websites are virtual showrooms and live chat allows your show rooms to have staff ready to assist customers.

3. Online Healthcare

healthcare stethoscope(Image Courtesy of Pexels)
Most patients are now carrying out extensive research and reading reviews about clinics, physicians and hospitals before setting a schedule. This means that healthcare providers should be competitive specially in catering to the needs of their patients online. Most health care industries have been required to extend their reach into the digital space to boost their presence and availability.
Having a website with a chat option is great at facilitating better communication. Answering visitor questions, determining availability, making direct announcements and even allowing proper referrals. Apart from treating patients, physicians also have to maintain a regular follow-up regarding the patient’s recovery and ensure constant communication. Having a live chat support service will help health care providers communicate seamlessly, ease clinic consultations and remain updated on out-patient care.

4. E-commerce Businesses

ecommerce website on a tablet and laptop(Image Courtesy of Pexels)
The most common and most abundant businesses are under e-commerce. Most major retailers have an online presence. Many suppliers also go the online route; often partnering with logistics providers in making anything and everything conveniently available.
But availability isn’t the only key to e-commerce success. Communication plays a greater role in taking advantage of this availability. Live chat services often fills this communication role. Not just in sales and marketing but also in customer support.

5. Travel and Accommodation Services

yellow miniature vacation van(Image Courtesy of Pexels)
Travel and Accommodation services is a huge industry. Most travelers love convenience. Going online to plan trips from start to finish is just a smart choice for most people. Adding live chat to the websites of these companies is probably quite a tedious task. But it comes with the territory. Travel and accommodation business gain the upper hand by showing their attention to details. The best way to remain on top is to make sure these details are collected through customer engagement.
Live chat is ideal for this type of information gathering. It is direct, quick and non-robotic. It’s much more impressive than asking a customer to leave a note or send an email of their preferences. Chat provides a productive back-and-forth between the business and the customer.
This is also an effective tool not just for pre-booking but also in getting feedback or checking-up on clients during their stay.
Live chat is indeed a great tool for keeping customers engaged, increasing convenience, building satisfaction, increasing sales and cutting costs.
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