Last updated on September 27, 2017
‘Content is king’— is a phrase that has quite frankly been the most accurate way to describe the importance of quality content in today’s digital marketing scene. This year, it has been estimated that over 70% of marketers are concentrating on producing twice the amount of content compared to 2016. Not only that, by 2019, content marketing is expected to have grown into a $300 billion industry; making 2017 the perfect time for businesses to invest in content marketing strategies.
Content is the only thing that the media and the audience maintain a laser focus on despite the constant competition among different businesses, particularly in online advertising.
It is no doubt that content has been vital in the brand promotion since the internet overtook TV and broadcasting in presenting information to people. In the past, companies were flooded with phone calls whenever prospects were interested in additional information about products and services. Now, people simply open search engines like Google and Bing or check out social media pages to determine whether your business provides the kind of assistance or products they seek. Doing so also allows end-users to scrutinize your products at first glance.
The importance of content writing services has significantly increased, particularly since around 70% of customers now prefer articles over ads when it comes to finding out more about brands and products.
Quality content is a fundamental factor for effective marketing. The secret behind its success lies in its versatility. It can easily be adapted depending on the brand, ensuring the content is relevant to your particular target audience.
Businesses now make use of websites, social media platforms, and blogs to promote their services; and the internet has led to the immediate and widespread dissemination of information at zero costs. You can use content to communicate with your customers and business partners. Try putting yourself your customers’ shoes —wouldn’t useful content grab your attention and encourage you to share your opinions and experiences on the topic?
Add value to your clients by educating them about what you offer or creating instructional blogs and videos to help them resolve issues they encounter. Not only that, when your content is focused on increasing your brand’s credibility, you can encourage customers to engage with your business by igniting worthwhile discussions about your products. Producing consistently relevant content for your audience will allow you to sell your services more effectively, ultimately growing your customer base. Doing so helps you remain relevant and ultimately increase traffic to your website & social media channels.
Great writing ensures you are a dependable source of information. In a recent survey, it has been found that 45% of marketers consider blogs their main form of content marketing. In addition, around 69% of modern B2C marketers have shifted the focus of their content from simply increasing brand awareness to increase audience engagement.
From articles containing keywords and related internal links that are naturally distributed across the entire content to meta tags that will make services more relevant to search engines, content enables you to deliver exactly what the client is looking for an increase the chances of more significant backlinks.
Writing content should not be limited to articles alone. Infographics, email newsletters, social media content, e-books, podcasts, surveys, and webinars are just some of the options you can adapt to enrich your website.
With content marketing services you will likely breach gaps in your B2C and B2B promotions and ultimately decrease bounce rates, increase page views and leave a better impression.
Content continues to reign over other forms of brand promotions and customer engagement. Facebook is said to make the most use of their content marketing services to help businesses promote their products. Tweets containing images receive 150% more retweets than tweets with no accompanying images. Instagram had a 32% boost in customer penetration this year alone (47% by 2020).
Video content is now dominating internet traffic. As a result, business owners are now recognizing and committing their digital budgets to enhancing their existing B2C and B2B campaigns.
Great content is rooted in a deep and comprehensive understanding of your market. When the potential of content writing services is explored, it will provide countless benefits to all kinds ventures.