Last updated on August 29, 2017
Nowadays, there are many providers of moderation services, but only a few have an array of services that define what moderation truly is for. Moderation is one of the most effective ways to maintain a website’s usability and efficiency. It involves intervention in the form of filtering content such as images, videos, text, profiles, community member posts along with reinforcing changes that will eventually lead to brand protection and enhancement. This includes banning or removing posts containing pornography, nudity, profanity, scamming and anything that violates the guidelines set by the site owner.
A well-tailored moderation service can entail excellent brand protection along with higher customer engagement. A good example would be moderation for social media profiles, where customer feedback is checked and filtered. The mere observation of what customers have to say gives you insight into how you can make your website more end-user-friendly and market your services more effectively.
On a related note, data security is also a key aspect of moderation, especially for content. Ideally, aside from your website or profile’s reputation, any content generated by the site’s user should also be protected. This includes private messages (breached conversations reflect badly on your site’s security systems), personal information submitted, and original creations for contests such as art portfolios or literary work. Privacy settings that can be customized by users to their liking (e.g.: a public or private profile, controlling who can send them a message) could be appealing and likewise highly beneficial for them.
Now that more and more businesses are experiencing the benefits that moderation can bring to their brand, upgrades with how the service is operated are subsequent. For 2017, among the anticipated trends for moderation management include microservice CMS, decoupled rendering, enhanced security features and the rise of machine moderators.
At the end of the day, an efficient moderation system provides your brand with the protection it needs, helps you maintain a clean social media presence and online reputation, and ultimately lets you focus more on your business’s core goals. If you desire, you can also try and find a trustworthy business affiliate who will work hand-in-hand with you in expanding the potential of your services.