websiteMany businesses nowadays, small or big, are always stalled on the question: Do I need to put up a company website? I already have a Facebook/Twitter page; do I need my own website with my own domain name? It is the new age of digital era and you would thin it is obvious why you need your own website.

Whether your business exists solely on the internet or in a traditional brick-and-mortar storefront, you will benefit from an online presence. A Facebook or a Twitter page does not do the trick entirely. Sure you will be searchable, but the whole point of putting yourself and your business seen online is to generate traffic to your business, not to generate traffic to someone else’s.

You can publicize your business, service or products to millions of potential customers.  Having a web site can increase your sales. The modern consumer no longer relies on the traditional word-of mouth marketing. They have to see for themselves. Before they buy from a brick-and-mortar store, many consumers these days research a particular product online. Having your own website can detail all your products and answer most inquiries a consumer may have. Comparing and researching about product specifications, quality and prices are what customers do. A web site is like your giant public bulletin board where people can get information on how to find you, where you are located, what you have to offer, why your service is unique, and whats new in your company. It also is easily updated and changed frequently, and is a communication forum through which your customers can communicate back to you with questions, concerns and feedback on their needs.

A website is a marketing and communication tool that belongs to you. You control it and you can use it continually. It is a company asset similar to a telephone or fax machine. You buy it one time and only pay for the service to use it. Websites reach a growing customer base that up until now has remained hidden to you. It also services your current customer base, giving them more options to communicate with you.

The following quote is an excerpt from Small Business Magazine – October Issue 2003.

“Customers and other people who come in contact with your business expect to find a reputable business on the Web, so don’t risk your credibility by not being present”.

A website usually is rather impersonal – and that’s a good thing. When people use the internet they want information not a personal relationship. In this age of technology, it is impossible to find someone who does not use the internet to solicit some form of information about a product they intend to use or to know about a company before purchasing something from them. Ten years ago this would not be the case, but we now live in a modern era where everything is accessible through our fingertips and with a click of a button. Having a personal website opens up a lot of possibilities for your business.

The internet is here to stay, so act now and take advantage of this powerful marketing tool.


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