Successful Social Media Campaigns

Today’s social media marketing primarily involves Facebook, YouTube, Twitter and other major websites. These sites, which have high traffic, promise an increased brand awareness and good sales using a small budget by the end of the campaign.

 

The birth of social media diverted the attention of companies to pour more effort on becoming active online rather than concentrating on TV, radio and print advertising which are becoming more expensive.

Some companies and productions utilized the social media for their marketing schemes, and in the end they gained more than what they have expected.

 

The Blair Witch Project

The Blair Witch Project is a 1999 independent horror film. Before it was officially released for public viewing, a ground-breaking campaign was launched that utilized the internet. It was decided to take advantage of the internet to compensate its lack of funds for promotion.

 

The birth of social media diverted the attention of companies to pour more effort on becoming active online rather than concentrating on TV, radio and print advertising which are becoming more expensive.

Some companies and productions utilized the social media for their marketing schemes, and in the end they gained more than what they have expected.