This 2013, we are celebrating the Year of the Snake. According to Chinese beliefs, this year will be great for scientists, potters, analysts, jewelers, spiritual leaders, sociologists, dieticians, astrologers, magicians, investigators and painters.

Cannot see your profession on the list? Make emerald green as your favorite color, and all luck will be yours.

Before we move on to this year’s agenda, let us first check these Year of the Dragon social media facts.


“Hashtag” Declared 2012’s Word of the Year

All bow to hashtag, the word of the year according to American Dialect Society. “Gangnam Style”, popularized by K-Pop performer PSY, is just a runner-up.

Taking a closer look at the new colloquial term made famous by Twitter, “hashtag” is a word or phrase prefixed with the symbol “#”. Among the leading sites that use this as a form of metadata tag are Facebook, Tumblr, Youtbue, Instagram, Sina Weibo and Tout.

How Did We Facebook in 2012?

Even if 85% of women are getting annoyed by their friends on Facebook, FB still made it to its one billion user mark. In October, the social networking site reported that it scored this high despite privacy issues pulling down the site.

In November after the US Presidential Election, Barack Obama’s victory FB post became the most “liked” photo on the site. The photo is just among the 250 million photos being uploaded to Facebook every day.

Mobile Internet Going More Social

In a joint study by Starcom MediaVest and BBC, it was found out that tablet owners tend to consume a greater variety and volume of news on their devices. Moreover, it was learned that the tablet’s interactive features encourage in-depth exploration.

On the other hand, Nielsen claims that “social networking is all about mobile”. It claims that there are 58.8 M people in the US who are using mobile apps, while 91.1M use mobile web.

Bonus Read: 10 More Fascinating Social Media Facts

32% of people aged 18-24 use social networking in the……….bathroom (Neilsen).

25% of Facebook users do not bother with any kind of privacy control (AllTwitter).

Lady Gaga, the most followed on Twitter, has 31 million followers (Socialbakers).

More than 5 million photos are being uploaded to Instagram every day (Business Insider).

42% of Google+ users are single; 27% are female (Web Monitoring)

73% of people think that employees over-share on social media (Marketing Pilgrim).

37% of internet-using consumers intend to make a purchase using their smartphone (ThreatMetrix).

28.1% of Pinterest users have an annual household income of $100,000. (Ultralinx).

64% of Americans stream mobile video while at work. (Tubefilter).

Johns Hopkins, Harvard and Notre Dame are the top schools for social media (Boston).