First “Social Series” to be Aired on Facebook

Starting October 18, Warner Bros will give another reason for Facebook users to “like” the social networking site. The Hollywood studio partnered with Dolphin Entertainment for the first ever “social series” that gives Facebook users a personalized viewing.

Photo credit: http://msnbcmedia3.msn.com

Photo credit: http://msnbcmedia3.msn.com

Warner Bros will air “Aim High”, an action comedy series that casts Twilight Saga’s Jackson Rathbone, Friday Light’s Aimee Teegarden and Ally McBeal’s Greg Germann.

The plot of the series centers on the life of a high school junior named Nick Green who moonlights as a highly-trained teenage government operative.

“Nick Green is a top agent for the US government-effective, clever and deadly, narrates on Aim High’s Facebook fan page. He’s also got a paper on Crime and Punishment due Tuesday, a biology quiz this afternoon and thirty pages on the rise and fall of the Roman Empire to read tonight…because Nick is sixteen years old”.

Warner Bros adds on its press release: “By choosing to watch “Aim High” in a personalized viewing mode through the show’s Facebook page, viewers will be able to see themselves or their friends integrated into select scenes throughout the series-from their photo appearing on a student body election poster, to having their name seen as graffiti on the bathroom”.

According to Thomas Gewecke, President of Warner Bros Digital Distribution, Facebook is an increasingly influential destination for discovering and acquiring move and television content”.

“This effort takes video distribution to a whole new level by making the actual viewing experience personal and social in a truly innovative and entertaining way”, states Gewecke on the press release.

As per 9/3/2011, the Facebook fan page of the series grew up by about 8,000 “likes”.

On deadline.com, a comment says “This is the content offering I’ve been waiting for my whole life. Forget Xbox, Blurays, Features, Sports in HD, or the rare decent TV show, THIS is going to keep me riveted”.

On the other hand, a comment on comingsoon.net states that the series sounds a bit creepy. “It doesn’t make sense like the Netflix series does”, affirms the comment.

Some assesses its novelty factor as very high. This also attracted blog reviews.

“I’m not sure if the targeted group (women aged 14-34, according to Warner Bros) will jump for this or not. The social aspect is interesting, but can a series thrive on Facebook?” writes Josh Wolford on webpronews.com.

“Aim high” is considered to be the first social series. It is from producer/director McG who also directed Chuck and Charlie’s Angels.